Case Study #9: A Semiconductor Solutions Company with an Offshore Development Center in India
Project: Addressing cross-cultural management and cross-cultural adaptation issues
Background:
A U.S. based global company supplying process control and yield management solutions for the semiconductor and related microelectronic industries had a large number of expatriate software engineers from India working on its projects, through an India-based vendor of IT staffing services and an Offshore Development Center in India. A number of U.S. managers were experiencing communication and cross-cultural difficulties in working effectively with the Indian IT staff, both on-site and at the ODC in India.
Assignment:
Conduct a "Working with Indians" consultation with the U.S. managers to identify issues and develop solutions. Evaluate the Indian vendor's pre-departure orientation processes in order to make recommendations for improvement.
Intervention:
CMCT's India Practice conducted a "Working with Indians" consultation with the U.S. managers and representatives of the Indian vendor firm, to identify issues for the communication and other problems, the reasons these problems exist, and strategies for addressing them through management training, cross-cultural orientation and structural arrangements. Subsequently, CMCT visited the Offshore Development Center in India, where it conducted interviews, examined training materials and processes, and held consultations with those responsible for the pre-departure orientation of the Indian engineers going to the U.S. A comprehensive report with action recommendations was prepared for the guidance of both the client company and the Indian vendor company.
Result:
Increased awareness on the part of both the client company and the Indian vendor company about why and how cross-cultural differences in work-related behaviors and expectations affect work interactions and effectiveness. Adoption of policies, practices and training programs to address these issues in a systematic manner.
Key Disciplines:
Cross-Cultural Consulting, Training Needs Assessment, Organizational Needs Assessment, Human Resource Strategy, Employee Orientation, Cross-Cultural Training.
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